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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Reflecting on AGDA’s ‘Design Means Business’ event series.

What does BUSINESS + DESIGN mean to us? On the 22nd March, some of us here at Truly Deeply nestled our way into the Clemenger Auditorium at the NGV – pen and notebook in hand – eager to soak up what the speakers at AGDA’s…

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Fitness Game Changing Brand

The next generation of fitness tracking has arrived with a gym that monitors your movement during your workout to give you a score based on your performance. Be warned this is highly addictive, lots of fun and pushes you to your limits. Versus uses 3D…

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Brandertainment is the New Advertising

Branded Entertainment is King Today’s consumers across almost every conceivable B-to-C category are absorbers of brand communications. Those in who’s hearts and minds we wish to position our brands don’t differentiate between advertising and entertainment – they expect them to have merged into a form…

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