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Office updates their suite of icons with a new design mindset

A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade since then the Microsoft product has undergone regular updates as…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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4 website inspiration galleries – Part 2

So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners. Sometimes you find yourself stuck at where to begin,…

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Mailchimp goes bananas with its rebrand

The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. You can see the logo revision process here, jessicahische.is/monkeyingaround. The new rebrand created by Collins, evolves Mailchimp yet again to be a…

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The Silo Art Trail : Australia’s largest outdoor gallery

Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…

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A place brand in the making.

  Maker Park is a proposed adaptive reuse park that will revitalize an unused industrial site on the waterfront in Williamsburg, Brooklyn. Conceived by a group of community activists, the initiative will transform the seven-acre site formerly known as the Bayside Fuel Terminal into a hub for…

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Jack Howl’s illustrations create a world of eccentric and curious characters.

  Jack Howl’s illustrations suggest he’s visited a futuristic world fraught with semi-surrealist demons and characters inspired by Japanese folklore and pop culture. The longer you look at the meticulously hand drawn artworks, the more quirky details you find, adding to the narrative of each…

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6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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Facebook and regaining brand trust

You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive advertising campaign. The national campaign, created by Now We Collide, addresses…

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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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