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Nine entertainment fixes their brand architecture to connect their channels

Nine strengthens their brand architecture to build a family of brands While ABC, SBS and Seven have built a series of channels that connect their brands, Nine like Ten, have built a series of independent TV brands. Nine are now admitting this wasn’t working and are…

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TripAdvisor addiction: the power of consumer reviews

The growing influence of TripAdvisor, is it good for brands? Or have we lost our sense of adventure? After recently spending three weeks travelling in Europe I am amazed at the number of business who proudly promote their TripAdvisor rating in their window in a…

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