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Genius Apple parody to get you thinking about your brand loyalty

The release of the new Apple Watch has seen countless parody videos emerge but one in particular has me questioning my brand loyalty.

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Branding Vs Customer Relationships – Truly Deeply founder David Ansett to speak at Melbourne Event

Are branding and customer relationships separate or intertwined? Earlier this year, Harvard Business Review published an article stating the value of branding is diminishing, and strong customer relationships trump powerful brands. Join David at Collective Campus for a 2-hour panel talk about the growing importance…

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Kellogg's hit the spot with humor, innovation and imagination

¬†Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

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