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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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Tactics for protecting brand reputation – A very real challenge for business

Managing brand reputation is becoming increasingly challenging A plumber in the US state of Texas is suing a car dealer for US$1m after a truck he traded-in appeared in a propaganda video from Syrian rebels in an attack on the city of Aleppo. When he…

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Keeping Promises Critical for Building Brand Engagement

The Strongest Brands Always Walk the Talk Brand is sometimes described as the promise made by an organisation to it’s clients and customers, a simplistic description, but one that strikes to the heart of how brands work. Whilst the most effective brands are complex, multi-layered,…

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Why Keeping your clients & customers happy is the best way to grow your business

Happy Customers are Brilliant for Business It turns out that regardless of which category your business operates in, the best way to grow your bottom line is client/customer retention. According to the book ‘Leading On The Edge Of Chaos’; reducing your customer turnover by just…

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ASP name change a total wipe-out or a brand boost?

  I briefly got the chance to meet Mick Fanning at the Ripcurl Pro just moments after the legendary ‘ringing of the bell’. At last, a selfie actually worth taking! A friend of mine pointed out that the Association of Surfing Professionals (ASP) has decided…

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NIKE fuelboxes exchange fuelband points for merchandise

 In the battle for deep and enduring relationships with clients and consumers some brands have a distinct advantage – An engagement mindset. There’s no doubt passion brands like Nike, Apple and Red Bull profit from the quality and depth of their consumer relationships. With…

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What are the top 5 critical proof points for brand engagement?

Not all brand experiences are born equal Which is why Pareto’s 80:20 rule needs to play-out in the way your business delivers on its brand promise every day. Every business has a number of brand touch points (functional interactions with your brand) from web site…

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KFC's Edible Coffee Cups – A Delicious Retail Innovation

Good Thinking + Good to Eat To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect…

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There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

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