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Aussie Bird Count epitomises brand engagement

Brilliant brand engagement from national conservation charity.

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Why engaging your harshest critics makes good brand sense.

Brands that see criticism as all bad are missing the message. For brand owners and managers it can be tough to receive critical feedback. However, behind the criticism is often an opportunity to transform a critic into a powerful advocate. As tempting as it is…

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The Accessible FormBox: Building a Community Through Product.

“We’re building a personal factory that makes creating products as simple as baking a cake.” – Mayku. A team of clever minds at Mayku, Somerset House, London have been busy creating a powerful product that has been designed to make vacuum forming more accessible. The…

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When it’s time to flip life the bird

A perfect example of our brand culture at work: 1. start with an engaging experience – our weekly mindfulness session 2. throw in a bit of our brand personality – colourful: playful, spirited and lively 3. mix in one of our brand values – the…

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Tis the season – 2017 Christmas Ads

Snow, eggnog, warm log fires, presents and all that deliciously delightful food. Or like us, if you live in the Southern hemisphere; beaches, pine trees, sunscreen, BBQ’s and backyard cricket. Christmas reaches out and touches all the senses this time of year and so do…

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5 charts that explain the growth in experiential retail

Brands find innovative ways to merge entertainment and technology with traditional shopping to survive. ‘Experiential Retail’ or ‘Retailtainment’ is one of the biggest growth areas in retail at the moment. Just like Google’s pop up store in Manhattan, brands are constantly seeking innovative ways to…

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Melbourne Cup Carnival Marquees – A brand investment or ego-driven indulgence?

I have to admit I love this time of year. As the Spring Racing Carnival hits full swing, Melbourne turns into a town of glamour and excitement where it seems everyone is a racing aficionado, and dressed accordingly. As the center of the Carnival universe,…

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AFL Footy Fever, Brand Loyalty and Team Culture

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

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12 Signs that made me laugh – Building brand with humour

Friday Funny – Signs with a sense of humour. The business of business is enough to make most people lose their sense of humour, but there are some wonderful souls who keep their smiles-up through the rough and tumble, and when that humour is allowed…

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Green Day Tops the Charts with Audience Engagement

Hyde Park July 1st, 2017 Green Day are the headline act to a sold out concert. Over 65,000 fans wait in anticipation… Queen’s 1975 hit, Bohemian Rhapsody, starts to play, and the audience creates the most spine tingling sing-a-long… an iconic song, over 40 years…

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Dr Who gets brand refresh with first female doctor

The casting of Jodie Whittaker as the thirteenth doctor gives BBC sci-fi show a much needed brand jolt After 50 years, iconic British Sci-fi show finally gets female lead. The Time Lord from Gallifrey will regenerate later this year and history will be made. With…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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Uber trades cars for horses for Cup weekend

It still gets me three years into living in Melbourne, that Victorians get a day off work, to gamble on horses, but hey, I’m happy to not have to come in tomorrow. While I will be avoiding the crowds personally and enjoying a day off, I’ve…

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Branding, invisible gorillas and the art of standing out

How much are consumers really noticing your brand? In 2004 Christopher Chabris and Daniel Simons shared the Ig Nobel Prize in Psychology, awarded for ‘achievements that first make people laugh, and then make them think’, for the experiment they completed at Harvard that inspired The…

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Why branding’s the most powerful weapon in your marketing arsenal

Tough to argue with this kinda science!!! Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the…

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Car Galleries – A new way for car brands to engage with consumers

Less Car Showroom – More Inspiring Brand Experience On my trip this month to Paris I was struck by a new addition to the glitzy end of the Champs Elysees shopping strip – Car Galleries. Within a few blocks of this uber expensive retail real…

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Hugh Jackman tells the Montblanc story – A masterclass in building brand authenticity

For all brands authenticity is one of the real hot buttons in their efforts to connect with consumers and build highly engaged relationships. Brands are telling their story at every opportunity, spruiking provenance, craftsmanship and history – regardless of whether they’re a start-up or a…

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The 5 levels of brand leadership – from Survival to Significance

Measuring your brand’s social standing Jeremy Waite (Head of Digital Strategy EMEA @Salesforce.com Marketing Cloud) in his book, ‘From Survival to Significance’ represents an interesting perspective on the way brands and consumers engage on social media. This is an area of brand management that is…

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The Toast Maker – A gently amusing poke at brand story telling

Does this amusing parody of brand story telling diminish the effectiveness of this branding approach? OK, so we’re the first ones to rave about the virtues of authentic brand story telling. We love to discover a passionate, artisan craftsman sitting at the heart of a…

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Why Enjoyable Brand Experiences are so Valuable for Customers

  The Science of Brand Influence Here at Truly Deeply we bang-on a lot about brand experiences and why they are so important for brand engagement. The science behind this phenomena is what we call the Dopamine effect. Dopamine is a neurotransmitter (a chemical in…

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The big news on influencer marketing is; think small

Influencer marketing is a powerful way to share your brand’s message with a targeted audience. One of the strongest marketing trends to emerge in recent times is influencer marketing, which involves recruiting influential social media people to promote you through their blogs, Youtube channels and…

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Fitness brands leading the way for brand engagement

There’s been a burst of innovation to the fitness categories in the last number of years which has been both inspiring from a brand perspective and also motivating from a get up off your ass and sweat a little perspective too! What is playing out…

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Tactics for protecting brand reputation – A very real challenge for business

Managing brand reputation is becoming increasingly challenging A plumber in the US state of Texas is suing a car dealer for US$1m after a truck he traded-in appeared in a propaganda video from Syrian rebels in an attack on the city of Aleppo. When he…

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Is brand personality the most underrated way to build brand engagement?

The Brand Strategy of Stand Out Personality In the world of retail and hospitality, so many businesses get caught-up in the operational whirlwind of attracting, serving and delivering product to their customers that they find it challenging to take a breath, step back and assert…

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Evidence that Woolworths Rewards has damaged the brand

One year on, evidence that Woolworths Rewards has caused brand damage and impacted the bottom line. When Woolworths relaunched their rewards programme in 2015, we commented that had the potential to alienate loyal customers and cause brand damage. Now, a Fairfax media report shows how…

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Barbie has a new look – a campaign and brand evolution by Mattel to give consumers more choice

There’s a new Barbie in town – and she comes in many shapes and sizes. A more genuine and realistic representation of the modern girl is now available. The new campaign #TheDollEvolves is said to be a brand evolution for the makers of Barbie, Mattel. 

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Uber releases brand refresh targeted at different countries

Uber has just announced a brand re-fresh to align with their current brand strategy and philosophy but more than that they have engaged their audience by communicating their brand story and the reason for change. On their website Uber said “We’ve always felt there was a cognitive…

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The Power of One – Brand engagement starts with a single customer

Do you have a Single Customer Engagement Mindset? We were talking brand engagement with a client recently and I was reminded of this You Tube clip from the Sasquatch Music festival back in 2009. The clip starts with a single guy entranced by the music…

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Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

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