We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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A lesson in design from Japan

I recently visited Japan to satisfy my life long obsession for all things Studio Ghibli and my fascination for Japanese culture. I was determined to soak up as much inspiration from all aspects of the country to feed into my design practice, and there are…

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Music on the Brain – Grolsch turns Listeners Emotions into Psychedelic Art

  People are living more hectic lives, where being busy is now a competitive sport. This can cause stress, and stress boosts cortisol, turning us to fight or flight mode. So, to create some peace in the daily grind, Grolsch decided to do a music-fuelled…

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Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

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The Lost Art of Spacing Out

Previously, in Creativity and the Art of Zen, I explored the concept that by slowing our overactive minds and creating some inner stillness, ideas and intuition have the space to flow. Boredom is another way that allows our mind to wander, and gives our creativity a…

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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Green Day Tops the Charts with Audience Engagement

Hyde Park July 1st, 2017 Green Day are the headline act to a sold out concert. Over 65,000 fans wait in anticipation… Queen’s 1975 hit, Bohemian Rhapsody, starts to play, and the audience creates the most spine tingling sing-a-long… an iconic song, over 40 years…

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Creativity and the Art of Zen

Have you ever had one of those moments where you’re drifting off to sleep and a great idea or solution pops into your head, only to be lost the next morning, unless you take time to get up and write your thoughts down? Or maybe…

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Brands we love – Royal Botanic Gardens

The Royal Botanic Gardens is one of my favourite places in Melbourne. Famous for their beautiful gardens, conservation of plants, and their visitor and education programs, the organisation does great work around sharing the importance of plants to life. To me it’s the gardens that…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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Brutalist web design and what we can learn from it

Grids, rules, order, harmony — qualities that typically define ‘good design.’ What happens when all of this is thrown out? When chaos is embraced and celebrated? It’s called brutalist web design and it’s taking the design world by a storm. In this post we will take…

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Big brand Marvel releases their 2017 Superhero NRL Jerseys!

  The NRL’s ongoing collaborative superhero campaign with comic brand Marvel continues with their new jerseys for 2017! Wether your a fanatic fan of Marvel AND/OR the NRL sport, you can’t deny it is a compelling campaign and shows the power of collaboration between two forceful brands…

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