Blog

By Category


All Hail the Pantone

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

Read more »

4 website inspiration galleries – Part 2

So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners. Sometimes you find yourself stuck at where to begin,…

Read more »

Mailchimp goes bananas with its rebrand

The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. You can see the logo revision process here, jessicahische.is/monkeyingaround. The new rebrand created by Collins, evolves Mailchimp yet again to be a…

Read more »

A place brand in the making.

  Maker Park is a proposed adaptive reuse park that will revitalize an unused industrial site on the waterfront in Williamsburg, Brooklyn. Conceived by a group of community activists, the initiative will transform the seven-acre site formerly known as the Bayside Fuel Terminal into a hub for…

Read more »

Aston Martin’s audacious brand gesture

Aston Martin has announced the ultimate collectors toy with the news they are going to make 28 Goldfinger DB5 reproductions. Aston Martin is working with EON Productions and Chris Corbould the special effects wizard whose resume includes Star Wars, Batman and all the Bond movies…

Read more »

Research shows experience driven brands drive stronger business performance

A recent study for Adobe shows that investing in experience transformation across people, process and technology delivers superior business performance. Experience-driven businesses (EDBs), as defined by Forrester Consulting, consistently deliver on metrics that align to their revenue growth, customer acquisition, and customer retention goals. The…

Read more »

6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

Read more »

Facebook and regaining brand trust

You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive advertising campaign. The national campaign, created by Now We Collide, addresses…

Read more »

Colourful creations for Pride month

As June comes to an end, we thought we would showcase 7 colourful designs celebrating Pride month this year. Each year, the LGBTQ community use the 30 days of June to commemorate the Stonewall riots which occurred in June 1969. This particular month reminds everyone…

Read more »

No Stranger than the past: Behind the brand titles of Stranger Things.

  I remember sitting on the brown leather couch in my parents ‘den’ watching Goonies on our Rankarena television. It was the 80s and we had a shag pile rug on the floor, mission brown with green striped curtains and circular patterned orange cushions. The…

Read more »

Magnum campaign achieves the sophistication the brand yearns for

Just as summer here finally ends Magnum has revealed a European wide campaign for the Summer that achieves a kind of sophistication the brand has always reached for but never quite got. Mainly due to the simplicity and style of the illustrations of Thomas Danthony, which…

Read more »

Augmented reality brings light to the dark future of print

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

Read more »