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Why Enjoyable Brand Experiences are so Valuable for Customers

  The Science of Brand Influence Here at Truly Deeply we bang-on a lot about brand experiences and why they are so important for brand engagement. The science behind this phenomena is what we call the Dopamine effect. Dopamine is a neurotransmitter (a chemical in…

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Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

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Truly Deeply in the press – Fallout for the News Corporation brand tipped to be confined to Britain

Truly Deeply Director of Brand Strategy, Michael Hughes was quoted in the press this week regarding his views on the impact to the News Corp. brand of the current media hacking scandal in the UK. News Corporation’s brand is likely to be tarnished by the…

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A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to…

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Timothy Goodman's Ace Hotel Mural – Beautiful Environmental Brand Design

Beautiful, Evocative Brand Story Telling. When the Ace Hotel decided to open in NYC they commissioned illustrator/designer Timothy Goodman to create a unique mural for the new hotel. Timothy joined a rather exclusive group of illustrators who have done-so previously for this hip hotel brand.

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Casa Camper – Architectural Brand Communication

Every Gesture is an Opportunity to Create Meaningful Brand Communication I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught…

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Share Happy – The Ice Cream Machine that’s a Delicious Brand Gesture

An Ice Cream Van for the Brand Experience Age Unilever have created an ice cream vending machine for the new age of brand experiences. [youtube DI-IO3kmxVc nolink]

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Heineken Creates a Unique Brand Experience

A Standout Creative Campaign There’s plenty of talk about the changing face of advertising. Every day I read about the fragmentation of markets, of channels, of brand messages, of how the task of connecting to consumers is becoming more and more challenging. And then you…

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