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Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of…

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In the Press – Our fresh branding and packaging design for TOM Organic featured on BP&O

BP&O is a Branding, Packaging and Opinion blog led by British designer Richard Baird. What can we say – when it comes to brand and packaging design – these guys have exquisite taste. You can check the review of our brand and packaging design on…

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African Men. Hollywood Stereotypes.

Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies.…

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Air New Zealand – The Kiwi Sceptics

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case…

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Emotion Charged Brands Win

In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows…

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Strandbeest By Theo Jansen

Theo Jansen builds giant, kinetic, wind powered moving animal’s that fall somewhere between the disciplines of Art and Engineering. The project is 22 years along the animals evolutionary path, each variation is a step closer towards Theo’s final goal, where his animals can survive by…

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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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In the Press – Brand Gems on Corporate Christmas Gift Giving from the Guru, Truly Deeply's own David Ansett

Deck the Halls with Branded Beach Towels Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an…

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Sharing the Love. Melbourne Food & Wine Festival's Tasty Brand Campaign

A Tantalizing Brand Challenge Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m…

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Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop…

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The Art of Bold Retail Brand Gestures

Leveraging the Brand Magic of Art. For many brands, especially those who are business to consumer/customer brands, the great challenge is to creatively engage with your audience.

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Retail Brand Innovation – McDonald's to launch in-store TV channel

Retail Branding in Living Colour McDonald’s in the US is set to launch an in-store TV channel featuring; local school sports, movie previews and heartwarming human interest stories

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