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Delta and Coke’s brand gesture; clever or creepy?

Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…

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Aston Martin’s audacious brand gesture

Aston Martin has announced the ultimate collectors toy with the news they are going to make 28 Goldfinger DB5 reproductions. Aston Martin is working with EON Productions and Chris Corbould the special effects wizard whose resume includes Star Wars, Batman and all the Bond movies…

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Indigenous body positive brand asks white people not to wear their shirts

Nalgona Positivity Pride’s bold move good for the brand California-based clothing brand, Nalgona Positivity Pride released a controversial statement specifically to its ‘White Allies’ asking them to not wear their clothes and thanking them for “not culturally appropriating”. The move has been criticised by some…

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What are you doing to Surprise and Delight with your branding?

A beautiful Brand Gesture The Lake House in Dayelsford, Regional Victoria is one of my favourite places to retreat from the hustle and bustle of life, enjoy amazing local produce and of course get a little pampering action. So for my recent wedding anniversary we…

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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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Genius Apple parody to get you thinking about your brand loyalty

The release of the new Apple Watch has seen countless parody videos emerge but one in particular has me questioning my brand loyalty.

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Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if it’s not being delivered on in a substantial way.

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3D Printing on Coffee – Brewing-up a rich, new branding opportunity

Israeli design studio and tech startup; SteamCC has created a 3D print application for creating the next level of coffee art, and in so-doing have created the opportunity for high level brand engagement customer experiences. The Ripple Maker combines 3D printing mechanics with ink-jet technology…

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Living the brand: retailers encouraged to focus on acts not ads

Tesco says a little less talk and a lot more action! Aligning brand identity with behaviour and delivery has always been a constant theme of discussions we have with our clients. That’s why I was pleased to see this is now becoming a priority for…

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Timpson’s smart gesture generates significant positive brand sentiment

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons. Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they…

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BBC and the stars align for some brand brilliance

The BBC has always been a standout national broadcaster that many nations have tried to benchmark against. Now, they are reasserting their music dominance not only in the UK, but also on the global stage with the BBC Music brand launch. This is an impressive…

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Starbucks spelling, brand secret or myth?

Comedian Paul Gale thinks he is on to the real reason why Starbucks spells your name wrong. According to Gale, it is a purposeful brand gesture and its all part of the brand experience and a cheeky ploy to encourage social content and discussion.

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