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Research shows experience driven brands drive stronger business performance

A recent study for Adobe shows that investing in experience transformation across people, process and technology delivers superior business performance. Experience-driven businesses (EDBs), as defined by Forrester Consulting, consistently deliver on metrics that align to their revenue growth, customer acquisition, and customer retention goals. The…

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Is Harley trashing their brand in an effort to stay relevant?

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

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Massive brand growth sees Luckin Coffee go from zero to $1Bn in less than a year

More than just luck. The coffee unicorn brand that’s the talk of China. China’s thirst for their own ‘new retail’ brands continues to fuel investor and consumer frenzy and coffee is the latest battleground. Xiaomi, Huawei, Oppo, Vivo and Xiaomi now dominate over Apple in…

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Disruption is the key to real brand growth

New Report shows less than 1 in 10 brands grew between 2014 and 2017. Research agency Kantar Millward Brown’s analysis of the BrandZ™ global database shows brand growth is getting harder but disruption makes the difference. Brands that had achieve significant growth are doing so…

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Graph puts iPhone’s brand growth in context

The Wall Street Journal compared Apple’s iPhone to other iconic consumer brands and the results are staggering. The iPhone has eclipsed the sales of Barbie, Zippo, Rubik’s Cube, Nintento Game Boy, Sony Playstation and Walkman. What’s even more mind blowing is how quickly it’s done…

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Clooney and partners cash-in, but will Diageo realise the brand value of Casamigos?

Diageo Plc to acquire Casamingos brand for $US 1 Billion. In four years, Clooney and Co have managed to create impressive brand value. Sure, they’ve achieved massive sales growth but take the people out of the brand and what are you left with? Diageo might…

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Investing for brand growth. Six tips to make a small brand big.

Purple is the new envy. Learn from Bridestowe Lavender and their model for growth. Last week, ABC’s 7.30 Report ran a story on an incredible small business that is now one Tasmania’s top tourist attractions that is attracting hundred of Chinese tourists daily. The ABC…

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Airbnb learns from leading hotel brands

Airbnb is taking lessons from leading hotel brands for continued growth and economic impact. Airbnb is not a new brand, it has been around for a while and there is a lot of content on the innovative approach the brand takes towards hospitality. Recently Airbnb…

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