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People Don’t Buy Products, They Buy Better Versions of Themselves

Today’s post is a thought piece written by Zander Nethercutt, a really interesting brand thinker from Chicago Il. with a brilliant grasp on how brands work and the role they’ve come to play in our lives. What Apple, Samsung and Starbucks learned from Pepsi The…

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Undercoat: A reflection on trying to turn creativity into a sustainable business.

In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design,…

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