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Brand building for start up businesses

You’ve got a great business idea, now it’s time to take the plunge into the world of brand to bring it to life. Not that we have favourites, but we do love a good start up business branding project. There is usually bucket loads of…

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Kellogg's hit the spot with humor, innovation and imagination

 Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

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What Brands & the World can learn from Children

A great TED talk from Child prodigy Adora Svitak. Adora says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach. There…

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