We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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The McKinnon Prize brand launches to the world

Celebrating a truly visionary organisation (with a brand to match). We’re so incredibly proud of our client The Susan McKinnon Foundation with the launch of the McKinnon Prize in Political Leadership at Parliament House in Canberra yesterday. The McKinnon Prize in Political Leadership is a…

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Our fresh place brand connects iconic St Kilda to a new generation

St Kilda is one of Melbourne’s best known suburbs, attracting tourists and locals alike for shopping, sunning on the beach, drinking, dining, entertainment and people watching. St Kilda genuinely has a little bit of everything for everyone. Background Whilst for decades St Kilda the place…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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New food retail brand strategy and identity redefines soup

Truly Deeply has been working with new fresh casual dining concept; Zuppa to develop an engaging brand and identity to launch them to market. Zuppa Soup Kitchen is bringing soup back to the table, but it’s better than you’ve ever imagined. Lovingly prepared in their…

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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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Australian political party Logos – A sad but true reflection?

Is the dire state of Australian political party brand identity a reflection of the state of Australian politics? We’re the first to admit we have an unreasonably high expectation of brand identity standards. We set the bar pretty high and expect everyone else should follow…

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McDonalds Vs Burger King – A battle of brand association

All brands have meaning in the minds of their market Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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The new perils of refreshing your brand.

New times equal new challenges for re-branding Over the last twenty years we’ve been working with business to re-position and refresh their brands the most significant change we’ve witnessed is the internet. Not such a ground breaking thought I know; the net has forever changed…

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Business card design for doctors measures your heartbeat

Business card design is still an opportunity to make your brand identity stand-out. The challenge with business card design is creating a tool that stands out from the crowd whilst leaving the receiver with a memorable impression. The advent of email and email signatures have…

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Pantone Colour Institute announces their colors of 2016: Rose Quartz & Serenity

Global colour brand; Pantone announces the color(s) of the year for 2016, combining two shades for the first time – Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). The choice of these two, softer colours is a response to what has been taking place within…

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WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

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MOMU Launches a New, Differentiated House Builder Brand into the Perth Market

Client News: MOMU Launches their Business and New Branding We’re extremely proud to share the news of MOMU – the first truly next generation home builder – officially launching into the Perth market this week. MOMU is a home builder built around the idea that…

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