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Good brand advice is not expensive if you can recognize its value.

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

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Melbourne Cup Carnival Marquees – A brand investment or ego-driven indulgence?

I have to admit I love this time of year. As the Spring Racing Carnival hits full swing, Melbourne turns into a town of glamour and excitement where it seems everyone is a racing aficionado, and dressed accordingly. As the center of the Carnival universe,…

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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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The New Domain Goldrush for Brands

Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a…

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