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Vinomofo's Christmas cringe

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of. But…

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Fast Food From Farmers? How far can a brand promise stretch?

Burger Chain’s Ballsy Brand Proposition Walking the retail streets of Boston last month I came across this window poster trumpeting the arrival of burger chain ‘b.good‘ to town. I was struck by the proposition; ‘Food from Farmers’ as a pretty ballsy brand promise for a…

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Labeling another great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine…

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