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A new mattress brand Sooma, created by Truly Deeply

Introducing Sooma, a mattress without springs!! But don’t let that fool you, the team at Sooma have been working behind the scenes to design a mattress that is incredibly comfortable and brings something different to the crowded mattress market. No boring grey edge mattress here, complicated…

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Volvo flexes their Swedish brand pillar with Avicii to engage a new audience.

Branded song becomes campaign: Two Swedish brands come together for a new beginning. Swedish DJ and producer Avicii joins the Swedish car brand Volvo to promote the all new Volvo XC90, with his new single ‘Feeling Good’.

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Kenzo Bus drives smart brand activation for UAE launch

Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience. Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to…

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BBC and the stars align for some brand brilliance

The BBC has always been a standout national broadcaster that many nations have tried to benchmark against. Now, they are reasserting their music dominance not only in the UK, but also on the global stage with the BBC Music brand launch. This is an impressive…

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H&M laughs in the face of Aussie fashion brands

Hot on the heels of more Australian retailers going to the wall, Swedish ‘fast fashion’ brand H&M opened it latest and one of its biggest stores in Melbourne’s CBD on the weekend. Once again, this is another example of the power of building an authentic…

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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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