We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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Music on the Brain – Grolsch turns Listeners Emotions into Psychedelic Art

  People are living more hectic lives, where being busy is now a competitive sport. This can cause stress, and stress boosts cortisol, turning us to fight or flight mode. So, to create some peace in the daily grind, Grolsch decided to do a music-fuelled…

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Green Day Tops the Charts with Audience Engagement

Hyde Park July 1st, 2017 Green Day are the headline act to a sold out concert. Over 65,000 fans wait in anticipation… Queen’s 1975 hit, Bohemian Rhapsody, starts to play, and the audience creates the most spine tingling sing-a-long… an iconic song, over 40 years…

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Wonder Woman – driving a shift in strong female brands

As a fan of science fiction and fantasy movies, I’m really excited about the upcoming release of Wonder Woman on June 2. It’s the first super hero movie with a female in the lead role and comes with a lot of speculation around how successful…

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Stop, look, listen, fist bump

Fist pumping to cross the street is the way of the future! I’m tired of tapping (or let’s be honest, smashing) a dirty old button on my trip across the road. Spanish designers Alfredo & Alberto have installed ‘Walkbumps’ across Los Angeles to encourage safety…

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Clever banana packaging is very a-peel-ing

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing…

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NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.

NCVO: Amplifying the voice of the voluntary sector NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities…

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Karen Walker brand continues to be a differentiator in the market

Karen walker’s clever new eyewear campaign is even better than her last! Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after eyewear. Just when you thought she couldn’t top her last season, we see Walker use…

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An innovative colour capturing cube

This nifty little device is every designers dream.

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Lambis new brand advertisement – searching for softness

Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.

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Revealing interviews offer honest insight into what it is like to be a creative

  Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it…

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Unique brand voice creating more profitable websites

HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the…

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