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McDonalds Vs Burger King – A battle of brand association

All brands have meaning in the minds of their market Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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Abercrombie & Fitch – a Brand Association Snapshot

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the marketplace. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect…

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