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Bank First or Customer First? Confusing rebrand messaging.

New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…

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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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Brand Names Do Matter

Dan the Man Andrews “Hi, I’m Dan”, Victoria’s Opposition Leader Daniel Andrews tells voters in Labor’s first major election-year TV advertisement. The Age newspaper on Wednesday this week reported that the Victorian leader of the Labour party is trialing a more informal handle. It is…

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Brand Name – Would You Change?

  PwC renames their acquisition Towards the end of last year we got the news that global accounting giant PwC had acquired specialist strategy consulting firm Booz & Co. It all made infinite sense. Extend their professional services offering and leverage the synergies between accounting…

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When to change a brand name

The Cootes brand name should scoot away Two people were killed and five injured when a Cootes fuel tanker lost control on a bend in the Sydney suburb of Mona Vale and burst into flames on October 1 last year. What that tragic accident did…

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Naming balls up for professional services giant

Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that…

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Shizens – brand name smarts or fail?

Walking through the shopping centre at the weekend, I couldn’t help but think this must be a joke – unfortunately it’s not. Malaysian cosmetic brand Shizen (now in Australia) must’ve thought they were on a winner with this name.  The Japanese word conveys much of…

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Great Business Names Great for Business Brand Image – A list of 12 favorites

What’s in a Brand Name? The right brand name is timeless, is easy to say and remember, stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in text and in the brand mark. A well-chosen name is an essential brand…

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Brand Name – The Cost of Literal Meanings

The recent re-branding exercise by Australian company OneSteel is a great reminder of the limitations imposed by using literal product or service category terms in the brand name. OneSteel as a name clearly declares to the world that it was in the ‘steel’ business, and…

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Brand Communication – What’s in a Name?

In our lives as brand identity and communications designers, brand naming is usually the part of the process that causes the greatest headache. Of the the brand property a business can own, their brand name is one of the most important, but also one of…

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