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Why public opinion is not the way to name your brand (or anything else)

Popularity Doesn’t Equal Brilliant Brand Naming There’s a fascinating and more than amusing story playing out right now in the world of brand naming. The Natural Environment Research Council NERC) in the UK is launching a new multi-million dollar research vessel and has asked the…

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Why engaging a brand agency to name your business or product might be the best business investment you ever make

The guy who asked ‘What’s in a name?” never had to grow a brand with a stinker. As a brand engagement agency often assist clients with developing names for their organizations and their products, but just as often we find ourselves working with established brand…

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