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Why public opinion is not the way to name your brand (or anything else)

Popularity Doesn’t Equal Brilliant Brand Naming There’s a fascinating and more than amusing story playing out right now in the world of brand naming. The Natural Environment Research Council NERC) in the UK is launching a new multi-million dollar research vessel and has asked the…

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Inventing a brand name

What do all of these brands have in common? They all have brand names which have been made up or invented, they are also very well known in their respective markets. When we start a naming job we usually have a client who wants a…

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Great Business Names Great for Business Brand Image – A list of 12 favorites

What’s in a Brand Name? The right brand name is timeless, is easy to say and remember, stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in text and in the brand mark. A well-chosen name is an essential brand…

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