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Orchard Thieves launches brand inspired reversible ad

A brand narrative that’s built around Orchard Thieves’ simple worldview that if you start bold, you’ll end bold. Heineken’s cider brand, Orchard Thieves keeps true to the brand’s mantra of ‘Be bold’ with it’s latest ad. The story follows a group of friends on their…

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The Rising Need for Brands to Change and Expand Competitive Sets

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. At BrandHook we talk about the 7 ways consumer behaviour has changed but after attending last week’s Mumbrella Retail & Marketing Summit it was…

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Brilliant brand storytelling from Burberry takes branded content to a new level

For brands obsessed with branded content Burberry has just upped the ante significantly. English fashion brand Burberry has released a three-minute trailer for an epic but non-existent movie about the brand and it’s fabulous. Burberry takes brand storytelling to another level. The faux trailer promotes…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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Real and raw place brand storytelling evokes a city’s pride

An honest portrayal of a city’s grim and glory. Place branding is all about capturing the spirit and feel of a country, city or region in a way that alights the vivacity, tranquility, culture, vibrancy and lifestyle of that place in our eyes. The best…

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Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU to promote competition between the UK’s major financial institutions. The rebrands for Lloyds and TSB were both executed…

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Regional Branding – You have to own something

Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance…

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Brand Storytelling – A Love Triangle

There is more and more being written about the power of brand storytelling and compelling narratives. Even politicians are referring to the need to develop narratives that connect with voters. However, sometimes when you are working with clients on their brands you sense that they…

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