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Retail Brand Loyalty. Have you got it?

Lately I have been thinking a lot about retail brand loyalty and what it means to brand owners, employees and retailers. Brand loyalty is a strange thing, you can’t hold it or visibly see it, but the value that should be placed on it, for…

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Red Bull Memorable Brand Experience

Get a man to jump off a building…why not? When Red Bull became legal to sell in Denmark the company marked the occasion by getting World Champion Cliff Diver Orlando Duque to jump off the Copenhagen Opera House. This event was some time ago yet…

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