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Ruby Red chocolate hits town: KitKat leads the frenzy

I’m a self-confessed chocoholic. Like most sane people I love chocolate. In Melbourne, we are spoilt with chocolate shops, chocolatiers and chocolate cafés just as common as bakeries. Even the shopping strip near my home in the suburbs contains a chocolate café amongst only a…

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Coles muddies the milk with undifferentiated brand

Farmers Fund milk brand clouds the issues As predicted Coles have started muddying the waters around fair Milk prices by introducing an undifferentiated milk brand called Farmers Fund to the market. The brand which ‘gives back’ 40c of each 2 litre carton to a Fund…

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Brand differentiation: Lye back and think of Iceland

Enjoy Our Nature’s explosive Icelandic condom packaging. As a brand agency with differentiation at our core, we’re always looking for unique ways to help brands standout from the pack. We salute brands who see the world differently, so we couldn’t go past this brand packaging…

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Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

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Truly Deeply’s packaging refresh for Jenny Craig leads brand revival

Truly Deeply has helped Jenny Craig significantly improve their brand experience and shift brand perceptions with a brand refresh including a major packaging redesign.

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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Truly Deeply rebrands Koolaman jewellery to celebrate life's moments

Truly Deeply unveils its brand strategy and design work for Koolaman, Australia’s leading hand-stamped jewellery brand. Koolaman Founder and Director Lisa O’Keefe, says that working with Truly Deeply has been an incredible journey. “They have not only created a beautiful brand that truly represents our…

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Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

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