We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Short film; a brilliant brand storytelling asset

The Power of Brand Storytelling on Film. Goodwin & Goodwin are a creative sign company based in North London. They recently worked with film makers; Reuben Armstrong and Jamie Neale to create a short promotional film about their business. In this short film we get…

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The woman behind the mac icons

Starting at Apple in 1982, Susan Kare’s first job was to design a Mac System Font. Something bold in order to stand out and take over from the thin jaggedy placeholder font being used. At the end of that first day Kare had worked on…

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Inspiring minds: on creativity, original thinking and work life

Sharing some inspiring TED talks to get you thinking in different ways… enjoy!! Your elusive creative genius Elizabeth Gilbert, the author of ‘Eat, Pray, Love’, muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of…

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Innovative new typeface opens doors for information-equality

It is always amazing coming across ideas which make you wonder ‘how has this never existed before?’, take for example this new braille typeface created by the clever Japanese designer Kosuke Takahashi. The typeface, aptly named Braille Neue, is a collection of both English and…

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When it’s time to flip life the bird

A perfect example of our brand culture at work: 1. start with an engaging experience – our weekly mindfulness session 2. throw in a bit of our brand personality – colourful: playful, spirited and lively 3. mix in one of our brand values – the…

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Truly Deeply named best Branding Blog in Australia and the fourth best Agency Branding Blog in the world.

A little recognition It’s always nice to get some external recognition of the something we are so passionate about. We’ve been channeling our insights, interest and love for all things brand design into our blog since 2009. We have built a community of almost 200,000…

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Brilliant Brand Positioning from The New York Times

Taking a stand to stand out. The New York Times’ recent campaign has created something of a storm on social media where this clip has had more than 37 million views alone. A newspaper taking the high moral ground for truth in such a complex…

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5 Inspiring Sans-serif Typefaces

Fonts are the ruler of the design world. With so many to choose from, it is sometimes hard to break away from your go-to favourite, especially when you know it’s going to work a dream on your current project. Sans-serif fonts have always been at…

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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Music on the Brain – Grolsch turns Listeners Emotions into Psychedelic Art

  People are living more hectic lives, where being busy is now a competitive sport. This can cause stress, and stress boosts cortisol, turning us to fight or flight mode. So, to create some peace in the daily grind, Grolsch decided to do a music-fuelled…

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AFL Footy Fever, Brand Loyalty and Team Culture

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

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The Lost Art of Spacing Out

Previously, in Creativity and the Art of Zen, I explored the concept that by slowing our overactive minds and creating some inner stillness, ideas and intuition have the space to flow. Boredom is another way that allows our mind to wander, and gives our creativity a…

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