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Jeep leverages Batman Vs Superman brand association in first ad release

If you’ve got a positive brand association, flaunt it! Brand placements in feature films is big business. Brand owners like auto maker FCA who own Jeep,┬áChrysler, Dodge, Ram and FIAT brands in the US market clearly see a Hollywood blockbusters as an A grade engagement…

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Does it Get Any Richer than Pop Culture Brand Testimonials?

It’s Gettin’ Real in the Whole Foods Parking Lot… The booming industry in brand mentions in films, TV shows and music as brand placement in popular culture just continues to gain momentum.

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