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Mastercard drops their logotype

The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…

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New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

¬†UK Designer¬†Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

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