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Nestle fights to save Poland Springs brand

Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…

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United Airlines boycott highlights a deeper brand crisis

Last week we shared a report on the impact of brand boycotts. The same day, United Airlines had a PR crisis unfold after they forcibly removed a paid-up passenger from their plane. What impact is this latest boycott having on the United brand? It was…

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21% of consumers boycott brands and most don’t come back

YouGov’s ‘Inside the Mindset of a Brand Boycotter report’ gives us some insight into consumers who boycott brands and why they can’t be ignored. Just about every week a major brand is under attack from consumers. Last week it was Pepsi, the other week it…

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Samsung Galaxy S7 Campaign – When reassuring brand ads get it wrong

Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…

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Is customer engagement the new customer loyalty?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Last month I attended the Customer Loyalty and Engagement Conference in Sydney and although the speakers represented a wide range of industries, what emerged…

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Strangelove – A Local Craft Brand Bursting With Differentiating Personality

Some days it seems the whole world is going craft It seems like every time I look over my shoulder there’s another craft beer, craft burger, craft baker, craft soft drink maker appearing on the horizon. The ‘craft’ trend is a boon for consumers with…

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ASP name change a total wipe-out or a brand boost?

  I briefly got the chance to meet Mick Fanning at the Ripcurl Pro just moments after the legendary ‘ringing of the bell’. At last, a selfie actually worth taking! A friend of mine pointed out that the Association of Surfing Professionals (ASP) has decided…

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NIKE fuelboxes exchange fuelband points for merchandise

  In the battle for deep and enduring relationships with clients and consumers some brands have a distinct advantage – An engagement mindset. There’s no doubt passion brands like Nike, Apple and Red Bull profit from the quality and depth of their consumer relationships. With…

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