Blog

By Category


Repositioning of the Royal Brand

Repositioning the Royal brand so it remains relevant is no doubt a strategy the British Monarchy are comfortable pursuing if the recent wedding of Prince Harry and Meghan Markle and her presence in the Royal Family is any indication to go by. I was one…

Read more »

Air New Zealand stands out from the flock and gets Aussies talking

Air New Zealand uses a talking duck to reposition the brand. Air New Zealand and a talking duck has been all over Facebook in past few days. Judging on the amount of friends who shared the airline’s latest campaign, it’s off to a great start.…

Read more »

More take, not enough give: NAB brand promise destroyed

After spending millions trying to distance themselves from the other ‘big 4’ banks, NAB did once again, but in all the wrong ways last week. Since the Valentine’s Day stunt, NAB had been slowly regaining the public’s trust. They’d reduced fees, rejigged products and worked…

Read more »

Time for a new tiger brand

Another post on Facebook complains about Tiger Airways. “Second flight cancelled, no info. Never flying Tiger again”. Within seconds a sense of comradely builds as other ‘friends’ join in to attack. “Missed flight due to check-in shambles. Worst airline ever, don’t fly Tiger”. “Stranded again.…

Read more »