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ANZ bank’s masterstroke of differentiated brand strategy

Standing out from the crowd in a summer of sport. So what’s notable about a bank choosing an Olympic gold medalist basketballer and an Australian Open tennis Champion to represent their brand across an integrated campaign this summer. Well for starters, it’s the one athlete…

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Ford & Lego – A surprisingly successful brand partnership

Meet #BrickPony, the love child of Lego auto brand Ford. #BrickPony is a life-size replica ‘1964½’ Ford Mustang V8 coupe made from Lego and Duplo bricks. Made out of 194,900 pieces of Lego and Duplo, it took around 1,200 hours to assemble by a team…

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