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Christmas ads 2017; part two

More of the best Christmas brand story telling. Here’s some more of the best ads of the season from the usual suspects and a few others. Check out the different brand approaches to make us laugh, cry and potentially buy from them. Boots – Show…

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Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

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The Success Story of The Biggest Online Payment System

Recently we wrote about the healthiest brands in Australia and Pay Pal came in at number two on the list. This infographic by Play and Pay illustrates their  journey to becoming one of the worlds largest brands. PayPal is a Revolutionary platform transformed the world…

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Found in translation. A masterclass in global branding from Samsung

Samsung’s new ad in India is a masterclass in localization for global brands. As more brands look to the huge markets in China and India with a mix of enthusiasm and consternation, Samsung’s latest ad campaign created for the Indian market is hitting the mark.…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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If big brand Google was a guy

Everything you ask Google sounds a lot more stupid when you actually ask Google. A common phrase around the office is ….. “just google it!” This great little Youtube 5 part series brings to light some of the silliest & funniest google searches. Part 1 Part 2 Part 3  …

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H&M’s wonderful new Christmas ad shot by Wes Anderson

  Come Together – A Christmas Brand Gesture As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True…

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Christmas ads 2016: The different approaches to brand storytelling

Can you believe it’s that crazy time of year again? Once again the big brands are fighting to stay top of mind and relevant. For retail brands, this is the key time of the year where they need to enhance their connection with their customers…

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Brilliant brand storytelling from Burberry takes branded content to a new level

For brands obsessed with branded content Burberry has just upped the ante significantly. English fashion brand Burberry has released a three-minute trailer for an epic but non-existent movie about the brand and it’s fabulous. Burberry takes brand storytelling to another level. The faux trailer promotes…

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Hugh Jackman tells the Montblanc story – A masterclass in building brand authenticity

For all brands authenticity is one of the real hot buttons in their efforts to connect with consumers and build highly engaged relationships. Brands are telling their story at every opportunity, spruiking provenance, craftsmanship and history – regardless of whether they’re a start-up or a…

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The Toast Maker – A gently amusing poke at brand story telling

Does this amusing parody of brand story telling diminish the effectiveness of this branding approach? OK, so we’re the first ones to rave about the virtues of authentic brand story telling. We love to discover a passionate, artisan craftsman sitting at the heart of a…

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Uber releases brand refresh targeted at different countries

Uber has just announced a brand re-fresh to align with their current brand strategy and philosophy but more than that they have engaged their audience by communicating their brand story and the reason for change. On their website Uber said “We’ve always felt there was a cognitive…

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