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Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All often receives rave reviews. Even…

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The Stay Together Campaign injects genuine emotion into Skype’s communication

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over…

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Underdog, purple and brand storytelling

AFL Grand Final a good reminder of the power of the underdog in brand storytelling. Last Saturday Melbourne hosted the 2013 Grand Final of Australian Rules Football with over 100,000 spectators cramming into the MCG to watch. The result, Hawthorn victors by 15 points, was…

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Terada Mokei – Small Ideas get Big Smiles

Terada Mokei is an Architect who runs Terada Designs. Though his journey as a creative he stumbled upon a niche product, designing whimsical Architectural Model Accessories. Not content with just making models of the building he designs, he wanted to put in as much love…

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Pippin Barr The Artist is Present – Marina Abramovic

Pippin Barr is a Video Game Artist. He creates unique, whimsical avant garde games from traditional 8-bit graphics. The Artist is Present re-creates the experience of the performance art work of Marina Abramović at MoMA.

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Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of…

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Zombies, Run! – Aps Showing Brands how to Innovate

Pealing yourself of the couch and heading out for a run is not always the easiest thing to do after a hard days work, but the threat of a Zombie invasion is sure to help you on the way to those elusive abs. This innovative…

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African Men. Hollywood Stereotypes.

Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies.…

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Lucie and Simon's Silent World

Photographers Lucie & Simon have produced these beautiful images of how some of the worlds busiest places would look without people and cars. It creates a surreal world that is both calming and unsettling, but most interestingly this photography series shifts the focus. The landscapes…

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Air New Zealand – The Kiwi Sceptics

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case…

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Emotion Charged Brands Win

In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows…

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Simple visual story telling…

As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She…

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