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Is your brand a market leading story teller?

When was the lat time you heard a really good story… from a brand? It’s part of the way we’re wired that we relate to stories with a level of engagement and emotion that is simply not attainable for functional messaging. And whilst all brands…

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Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

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Elon Musk’s Successful Tesla launch demonstrates how to build a ‘Green Brand’.

Finally a green car brand without compromise. The huge challenge for all ‘Green Brands‘ is to meet or exceed consumer expectations on price, quality and design/functionality allowing those brands to then leverage their environmental credentials as a powerful differentiator. Almost without exception green brands offer-up…

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The 12 Steps to Building a Loved Brand

Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much cynicism surrounds the brand industry must be a reflection of the inability of the industry to…

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Why a year of no advertising could be a brilliant strategy for Coke to build customer loyalty

Buy The World A Hope asks Coke to spend its annual $3 billion advertising budget for good. At first glance this plea seems like the fanciful daydreaming of a socially minded if naive group of well meaning world citizens, but I believe there is much…

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Will consumers do what they say they will? Habit is key.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. It is always hard when gathering insights, to measure people‚Äôs intentions. At the end of last year a client asked us to find out…

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