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The 3 golden brand rules to standing out in a crowded market

The strategic brand thinking at the heart of every successful brand. Over the weekend I was having a conversation for the thousandth time with the owner of a relatively new, fast growth business who I realized was hearing it for the first time. The conversation…

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Marketing guru Seth Godin talks about Brand Authenticity

The differentiating power of brand authenticity When best-selling author, entrepreneur and marketing guru Seth Godin spoke with Brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati, his view on the role…

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What’s The Secret To Building a Powerful Brand? Engaging The Board.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. This latest opinion piece by BrandHook CEO Pip Stocks was originally published in CEO Magazine. We intuitively know that customer experience is what keeps clients…

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Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

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Net-A-Porter – An Inspiring Online Brand Journey

An Inspiring Global Retail Brand Story Spent this morning at a breakfast with Net-A-Porter Co-founder and all-round style, business and brand star as well as a mum of two; Megan Quinn. Megan gave us an inspiringly frank and frankly inspiring overview of the Net-A-Porter story…

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