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Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

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Your people are your living breathing brand

“Brands that stand on the shoulders of giants are not created by branding agencies, they are created by people”. One of our clients recently launched their new brand internally and the owner of the organisation used this line in his closing words. He was giving…

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