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The 3 golden brand rules to standing out in a crowded market

The strategic brand thinking at the heart of every successful brand. Over the weekend I was having a conversation for the thousandth time with the owner of a relatively new, fast growth business who I realized was hearing it for the first time. The conversation…

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Your most powerful brand influencers might be right under your nose

Brand ambassadors hidden in plain sight. Influencers have become the newest weapon in the super competitive battle for brands to stand-out. Finding the right celeb or online tribal leader to espouse the benefits of your product has become the new holy grail for brand marketers…

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When Brands Tap Into A Tension And Go Against Conventional Thinking To Help Solve It

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Apple recently announced the introduction of a new software tool to help wean people off their devices, offering users a ‘digital detox’. There’s a…

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6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

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Is Harley trashing their brand in an effort to stay relevant?

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

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Bonds ad campaign breaking female stereotypes with ‘The Queendom’

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…

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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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Papa John’s – When Brand Personalities Strike Out.

The Founder-Led Branding Dilemma. I recently caught up with the news that global pizza chain Papa John’s is set to remove the image of their founder from company branding. Papa John’s Chairman and founder, John Schnatter made a racist remark during an internal training session…

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Is office fit-out the most powerful corporate branding statement?

Recently I spent the day at PWC’s Melbourne Office for a business planning retreat. It was the first time I’m been to visit their new digs and was immediately struck by the first impression provided by their foyer and reception. For a consulting firm with…

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Federer and Uniqlo, an unlikely new brand partnership?

Things were remarkably different at Wimbledon last week when Roger Federer stepped onto centre court for his first appearance of the tournament, surprising us all by wearing new sponsor Uniqlo. Swapping his signature RF brandmark and ‘swoosh’ for the Uniqlo red squares in a lucrative…

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Has Amazon become the world’s most influential brand?

The Amazon Brand Effect It seems when Amazon sneezes, the financial markets of the world catch a cold. Interest in what Amazon announce they are set to do, or what they don’t announce, or even what others speculate they may or may not announce is…

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No Stranger than the past: Behind the brand titles of Stranger Things.

  I remember sitting on the brown leather couch in my parents ‘den’ watching Goonies on our Rankarena television. It was the 80s and we had a shag pile rug on the floor, mission brown with green striped curtains and circular patterned orange cushions. The…

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