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Trustworthy, Exciting, Sexy, Caring – Which Brands Own These Associations in the Minds of Consumers?

What Consumers Really Think About Brands We all carry associations that form the context for our relationships with the brands in our lives. There are brand relationships we inherited from our parents (often political, automotive and food), there are those we shared with our friends…

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Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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