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Creating an authentic and compelling employer brand proposition

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going to be a place they want to work. As the labor market becomes more competitive and…

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A Reminder from Saks – Design Every Brand Canvas

Recently I came across the latest development of the Saks Fifth Ave brand identity visual language, and it was a great reminder for all brands to actively review all touch points to maximize the leverage opportunities you have for your brand communications.

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