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Google, PayPal and Bunnings healthiest brands in Australia

International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…

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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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