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PwC Brand Not Shining So Brightly After Oscars Blunder

For those yet to see the footage, confusion hit the stage at this year’s Academy Awards when Warren Beatty and Faye Dunaway announced the incorrect winner of the Best Picture award as ‘La La Land’, not ‘Moonlight’ after they were given the wrong envelope on…

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Uluwatu creates an authentic brand connection from factory to consumer

Uluwatu heroes who and how their products are made for real brand benefit. Lately there has been much discourse about where and how products are made. Price is always a major purchasing driver but more and more consumers are seeking more transparency and a true…

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Read me – Three steps to better Online Communication: Awesome, Meaningful & Visual

So How Do You Get More People to Read Your Digital Content? Former Executive Director of MoveOn.org, Eli Pariser and former Managing Editor of The Onion, Peter Koechley have combined forces to bring us Upworthy, a consolidated news website that delivers serious messages in a…

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Brand Transparency – Free Range Chook Style

Free Range Chickens and Brand Communications. We often make the point that Authenticity sits at the core of all effective brands. Being true to your self and your principles is critical to building trusted, emotional connections with your market. For many businesses, transparency is the…

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