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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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The 8 ways online has changed the way we shop and what traditional retails should do about it.

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty strong view on the future of online retail, but…

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Brandless but far from being unbranded

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our ancestors bought basics supplies from their local store. They…

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Unyoked leverages the digital disconnect trend for new type of eco-tourism

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled eco-cabins set in stunning semi-remote locations. The Unyoked brand philosophy…

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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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Future Trend: AI creating brand opportunities you’d never dreamed of

New Tech Driving New Brand Trends Technology in general, and AI (artificial intelligence) in particular has been on the ‘new tech’ radar for years and the subject of Hollywood movies for longer still. But few who are not working in the tech space have grasped…

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The 4 critical numbers to understanding changing consumer behavior for brands

Customer Evolution – The Important Numbers for the Future of Retail Brands Recently I attended a presentation on Global Trends in Retail put on by PWC. One of the speakers was Dr Violet Lazarevic from Monash Business Schools ‘Australian Consumer, Retail, and Services’ Research Unit…

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A sneak peek at a virtual reality fueled future for brands

Does virtual reality present the next big challenge for brands? Could life get any busier? We’re already bombarded by thousands of messages – brand/news/social every hour. Will the brave new world of hyper, virtual reality make our life simpler, or even more cluttered? The promise…

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IKEA Chief believes we have reached ‘Peak Stuff’ – What does that mean for consumer brands?

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like oil–well, actually, oil sales have peaked in the U.S. and Western Europe. Beef sales have pretty…

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'The Future of Connected Life' – An invaluable report for brand owners from the people at PSFK

Brand Trends Are Not Created Equal One of the biggest drivers of change in the way we live our lives (digital connectivity) explored by one of the best groups of thinkers on the planet (PSFK). PSFKs ‘The Future of Connected Life’ report provides a guide…

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Influential Brand Trends – Enter the Clean Slate Brand

Why in the world of brands, heritage aint worth what it used to be. In the world of brands, consumer trends will over time create a tipping point, changing the way markets engage and respond. When this occurs, established brands see their market share eroding…

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