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Time for Telstra rethink its brand proposition as it comes under attack again

Once again Telstra’s public relations team is frantically working to deal another brand attack, this time from Choice. The problem for Telstra is their network performance is not just core to the brand, it is really everything the brand stands for. Telstra needs to urgently…

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Volvo’s new Roam Delivery service adds another dimension to the brand

Volvo has a pretty nifty bit of tech that adds another dimension to their brand and demonstrates another benefit of their ‘Connected Cars’ brand pillar. Their latest brand innovation is ‘Roam Delivery’, a service that enables Volvo drivers to have packages delivered to their car,…

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