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Are we in a type renaissance for brands?

As brand designers we’re always hungry. Hungry for new inspiration, new palettes, new strategy and as a corner store of everything we do new typefaces. Fonts are so important when it comes to creating new brand identities or logos. Finding the right type to express the…

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Unlikely Type, a Brand Design Hero

The Typographic Hero of every Brand Identity An interesting fact I was reading somewhere recently- did you know the most common typeface in brand identity design across the world and across every market is Helvetica (or it’s ugly step brother Arial)?  Not only is Helvetica…

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