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Global Brand rankings turned on their head.

The fast changing face of branding. The last eighteen years has seen a seismic shift in global brand rankings. It is almost impossible to believe that less than two decades ago brands such as Apple, Google and Amazon were barely a glint in the world’s…

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Investing in brand positioning & identity produces 7 x greater returns than advertising alone.

Is branding the most undervalued investment in business? There’s an old marketing adage that ‘50% of all advertising works – the trick is understanding which 50%’. This wisdom predominantly addresses the dated advertising mindset of sales, but in today’s brand landscape where integrated marketing campaigns…

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