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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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Embracing our inner guru

Another week, another mindfulness session here at Truly Deeply… time out as a team from the deadlines, phone calls, and busyness, to take a breather and reconnect. A chance to try something different, see into another world, maybe stretch ourselves out of our comfort zone.…

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When it’s time to flip life the bird

A perfect example of our brand culture at work: 1. start with an engaging experience – our weekly mindfulness session 2. throw in a bit of our brand personality – colourful: playful, spirited and lively 3. mix in one of our brand values – the…

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Consumer activism; a powerful vehicle for change

Now more than ever consumers are turning their everyday purchases into a form of protest or demonstration of ideology to create change, sending strong signals to brands by using their purchasing choices as votes. How a brand produces and delivers its goods and who they…

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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Texas Supermarket chain H.E.B. re-open straight after hurricane Harvey

When doing the right thing is the right thing for brands. With 350 stores throughout Texas and Mexico, H.E.B. is one of the largest grocery chains in the region. Nearly a quarter of the 112 year old retailer’s stores are located in Houston, in the…

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Creating an authentic and compelling employer brand proposition

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going to be a place they want to work. As the labor market becomes more competitive and…

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How to define brand values: Creating the living brand world

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees and customers to emotionally connect with your brand. They also empower your people to deliver memorable…

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Seven steps for getting your employer brand in check

Your employees produce your products and deliver yours services, if they don’t embody the same values, behaviours and purpose as your organisation there will be a misalignment that will be felt by your customers. Your employer brand is how your current employees, perspective employees and…

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What if we could re-design everything from scratch? #waronwaste

What if we could start from scratch and re-design everything in our lives so that they were good for people, for the planet and for business? What if every product and service had an overhaul and it was developed not only with this thought but…

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How will our favorite brands leave the world for future generations?

I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering what role brands can play in protecting the natural world for generations to come. David Attenborough…

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Brand clarity and flexibility the secret to scaling boutique luxury

By its nature, a boutique brand built on super relevant experiences is intrinsically linked to one location. Brand and independence are often at odds, but W Hotels seems to have cracked the code of how to scale luxury experiences and having a clearly defined brand…

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