In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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Back to being brand obsessed with Lego!

We’re pretty obsessed with Lego, you may have noticed! Lego is a brand whose packaging says suitable for aged 4 years+, but probably their biggest brand advocates are blokes 20+ reminiscing of the hours of fun from their childhood. I still buy my boyfriend Lego, he’s 31. We…

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Adriano Zumbo laughs in the face of negative reviews

In a bold move Adriano Zumbo decided to highlight negative comments on the hoarding surrounding his new location at Emporium, Melbourne. It defiantly stopped me in my tracks while I was doing my Christmas shopping! Every brand needs to be aware of what their customers…

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Vinomofo's Christmas cringe

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of. But…

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A mofo of a brand

I won’t lie; we here at Truly Deeply do enjoy a tipple. Some of us more than others. As a studio, we’ve well and truly climbed aboard the addictively awesome wine deals bandwagon that is Vinomofo. We’re hooked. Not just because the wine is great…

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Unlocking Brand Ideals to Grow

There is nothing like some summer holidays to catch on reading the books one has accumulated. Grow, by Jim Stengel, is one such book. It is a book based on 10 years of research into more than 50,000 companies to identify the things that the…

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WestJet Christmas Marketing Miracle – Viral Video Attracts Millions

Canada’s WestJet airlines is spreading a bit of holiday cheer and brand engagement online this week, thanks to a “Christmas miracle” video. Published on the 8th December the video has seen upwards of 16m views and is growing hourly. In the two hours that passed…

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The Stay Together Campaign injects genuine emotion into Skype’s communication

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over…

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The Habits of Authentic Brands

If you are a fake, declare it and own some brand authenticity At our E3 global network agency network meeting in Duisburg Germany last week we explored a theme around the Power of Origin in branding. We had a variety of speakers covering topics from…

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Unique brand voice creating more profitable websites

HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the…

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Jock's! Your brand is peeping through

Driving into the studio yesterday I was struck by a large piece of graffiti on Montague St. Living up north close to a rail line I’m used to seeing large, great pieces of street art. This one stood out because, well, this part of South…

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Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of…

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Air New Zealand – The Kiwi Sceptics

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case…

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