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Rebranding the worlds Iconic brands, Retro style

Re-imagining Iconic Brand Identity Design. As a little tacker with big dreams of becoming a designer, I feasted on the American design trends of the 1950s and 60s. From architecture to car design, fashion to signage and retro ads, I was drawn to the playful…

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Ball and Chain Shoppers – A challenge for retail brands

Finding the hidden opportunities for retail branding. An interesting piece of the puzzle for retailers is managing the reluctant customer. So much focus goes in to setting up the store design and merchandising to cater to the customer whose interest brought them into the store.…

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Tasty Brand Identities & Delicious Business Card Design

Loving this smart business card design created for Pasta Boy Pete, an Italian cooking instructor in Canada. They say the medium is the message, and in this case the clever crew at Rethink Canada have taken that as their mantra, laser etching the branding and…

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Your greatest brand influencers are hidden in plain sight

Your very best brand ambassadors are right under your nose. In the world of brand marketing, influencers are rightfully gaining a strong reputation for the important role they play. The challenge for brand managers is finding the right influencers; those with the passion, knowledge and…

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8 Strategies for Australian Retailers to take on Amazon

Head of Salmat eCommerce, Ben Popplestone recently attended the Magento Imagine 2017 event in Las Vegas which brought together 2500 eCommerce experts from 45 countries to discuss the latest in online retail.  A hot topic at the event was the expansion of Amazon into new…

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What P.T. Barnum taught me about branding

Of Show Business & Branding A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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What makes the best branding agency? The secret ingredients are…

In Search of Passionate Branding Professionals The secret ingredients of every effective branding agency are a rare but critical mixture of Passion and Professionalism. As a statement this may sound like the bleeding obvious, but finding the right team for your branding / communications project…

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MOMU Launches a New, Differentiated House Builder Brand into the Perth Market

Client News: MOMU Launches their Business and New Branding We’re extremely proud to share the news of MOMU – the first truly next generation home builder – officially launching into the Perth market this week. MOMU is a home builder built around the idea that…

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Is the global movement to ban urban billboards a passing phase or the future?

A world without advertising billboards – Reality or Fantasy? Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now…

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