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Tiffany Co shows the value of brand – and then take it too far.

The web is ablaze with ‘social commentary’ on Tiffany’s ‘Everyday Object Collection’. At first sight the US$1500 Tiffany 18k gold paperclip is a brilliant example of the power of brand. After-all, anyone can head down to the local stationery store and pick-up a regular gold…

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A Guide to marketing to Gen Z

For as long as I’ve been working in branding, I can’t remember a target audience our clients felt they knew as little about as Gen Z. To be fair, part of this confusion comes from a lack of clarity around the age bracket Gen Z…

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Global Brand rankings turned on their head.

The fast changing face of branding. The last eighteen years has seen a seismic shift in global brand rankings. It is almost impossible to believe that less than two decades ago brands such as Apple, Google and Amazon were barely a glint in the world’s…

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DJ Marshmello + Fortnite. The biggest concert to never happen.

Branding in the Virtual Experience Economy In the hullabaloo of last week’s Super Bowl you may have missed the news that DJ Marshmello played a gig to an audience of 10 million. Yep, not a typo. In a first (of many?) an estimated 10 million…

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Retail Brand Innovation – Self Select Customer Service

An engaging way to deliver the service experience your customers want, when they want it. Understanding when to provide service to the contemporary consumer and when to leave them to shop under their own steam is a challenge for retailers. Bug them with unwanted offers…

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B2B Brands tap into the Experience Economy with Pop-Up Offices

Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy. Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a…

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Employee Branding – The Power of Thanks

We wanted to share a great pic from our client Yarra Trams. A part of their annual celebration to show their appreciation, our client had these delicious and beautifully branded cupcakes baked. A feast for the eyes, heart and tummy.  

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Tasty Brand Identities & Delicious Business Card Design

Loving this smart business card design created for Pasta Boy Pete, an Italian cooking instructor in Canada. They say the medium is the message, and in this case the clever crew at Rethink Canada have taken that as their mantra, laser etching the branding and…

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Mastercard drops their logotype

The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…

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The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

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A Passionate & Unapologetic Defense of Brand Marketing for B2B Growth

A strong case for the growth power of B2B brand marketing. Over the summer break I caught up on some reading (the best part of six months worth of recommended articles sitting in my email Inbox). One of those articles was sent to me by…

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2018 – A Year of Truly Brilliant Branding

Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…

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