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Mastercard drops their logotype

The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…

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The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

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A Passionate & Unapologetic Defense of Brand Marketing for B2B Growth

A strong case for the growth power of B2B brand marketing. Over the summer break I caught up on some reading (the best part of six months worth of recommended articles sitting in my email Inbox). One of those articles was sent to me by…

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2018 – A Year of Truly Brilliant Branding

  Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second…

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Click here to enjoy a little Truly Deeply Christmas Cheer

We want to say a big thanks to all our clients, friends and families. It’s been an amazing year! Have a wonderful break and we look forward to seeing you in the new year. Take care, The whole Truly Deeply Crew.

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Pantone have announced the colour for 2019

Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging,…

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Truly Deeply’s Michael Hughes presents on Branding for Millennials at APBN in Seoul

Recently our Director of Brand Strategy, Michael Hughes presented at the APBN conference in Seoul, South Korea. The conference was exploring trends in marketing brands to Millennials and the similarities and differences throughout the Asia Pacific region. Michael was invited to present insights on the…

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Study finds branding drives increase in business value (Spoiler)

Branding‘s big pay-off. We often hear the sentiment that branding is a ‘soft’ business investment. It’s considered a ‘nice to have’ and ‘hard to measure its value’. Having spent the last 28 years working with clients to build their brands, our experience over hundreds of…

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Why engaging your harshest critics makes good brand sense.

Brands that see criticism as all bad are missing the messenger. For brand owners and managers it can be tough to receive critical feedback. However, behind the criticism is often an opportunity to transform a critic into a powerful advocate. As tempting as it is…

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Susan McKinnon Foundation Branding by Truly Deeply

A Bold & Courageous Brand Identity One of my favorite branding projects of 2018 is this strategy and identity for the Susan McKinnon Foundation. Susan McKinnon Foundation is a non-partisan, not for profit organisation committed to working with all sides of politics to find common…

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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Selling your business? Why you should rebrand first.

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

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