We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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Skol and the art of brand reputation recovery.

When Brands get it Wrong. It never ceases to amaze me the way in which brand-consumer relationships continue to play-out in the same way as regular human relationships. This is no-where more apparent than when brands get it wrong. And there’s no doubt brands do…

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April Fools Day – A Great Opportunity for Brand Tomfoolery

Brands that made me smile. For all brands, finding a reason to connect with their audience in an authentic and emotionally relevant manner is gold. April Fools day presents that opportunity, embraced each year by many of my favorite brands. here are a few from…

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Why Rebrand?

The how and why of rebranding. Whether you’re planning on attracting new clients and customers, selling more products and services, growing awareness or growing margins, re-branding is a truly effective strategy for your business. Your brand can require updating for a multitude of reasons including;…

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Client News: The McKinnon Political Prize announces its inaugural winner.

A Brilliant Inaugural Winner. Our client The Susan McKinnon Foundation and the University of Melbourne have awarded their inaugural McKinnon Political Prize for political leader of the year to Liberal Senator Dean Smith. The Susan McKinnon Foundation is a non-partisan body established to find practical…

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Truly Deeply named best Branding Blog in Australia and the fourth best Agency Branding Blog in the world.

A little recognition It’s always nice to get some external recognition of the something we are so passionate about. We’ve been channeling our insights, interest and love for all things brand design into our blog since 2009. We have built a community of almost 200,000…

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Woolworths CEO first to get the UberEats threat in Australia.

The Ultra-Convenience Consumer Trend Disrupting… Everything. So much has been written about Amazon’s launch into the Australian retail market (we wrote about it ourselves recently) that it has created it’s own ecosystem of disruptive buzz. There’s no doubt a business the size of Amazon with…

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Respect to Nike for recognising the value of their brand mark design.

How much is the Nike logo worth? The story of Nike paying $35 for the design of their logo back in 1971 is the stuff of branding legend. Even allowing for inflation, that $35 branding budget equates to a pitiful $216 in today’s US$ –…

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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Happy Client testimonials are the best marketing strategy.

Nothing like being schooled on marketing by our own clients. Talking with a client this week he replayed of a conversation he’d had with another client I’d introduced him to. “You’ve gotta get that guy to shoot a testimonial video for you” he said, “he’s…

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Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

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Go with the Fake. Diesel ‘rips-off’ their own brand

Fresh fashion irony hits the streets of NY? In the quest for a new marketing edge, global fashion brand Diesel have come-up with an intriguing idea – to create ‘knock-offs’ of their own brand. Called; ‘Deisel’, the range seeks to build-on Diesel’s anti-establishment cred, celebrating…

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