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Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

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Truly Deeply Chief Creator of Brands, David Ansett under the spotlight at this month's AGDA Question Time

AGDA Question Time Series 06:30pm 20th March 2012 QUESTION? Every second month, three creatives will be invited to sit beneath the spotlight, be poked and prodded by your questions on all things professional. We aim to promote open, stimulating dialogue between students, young designers and…

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Our Branding Article for Melbourne Review – Who the Bloody hell are We?

Last month we began writing a regular column on branding for The Melbourne Review. This first of our articles begins an exploration of the state of ‘brand Australia‘. Yes, we escaped the financial meltdown of 2008 relatively unscathed – but to a large degree, this…

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